80% of B2B buyers expect similar purchasing experiences offered by B2C websites, adding expectations for more streamlined, transparent, and digitally driven purchases from a deeper catalogue. These changes are colliding with the traditional world of wholesale distributors and manufacturers, who need to provide new experiences to retain existing customers while offering more products and services to grow their customer base and share of wallet.

Join our experts from SAP and Mirakl to learn how distributors and manufacturers can redesign the traditional value chain to improve customer experience, create more business agility, and drive profitable growth across new categories.

Interested in LIVE webcasts? Subscribe here for your monthly update.