Commerce Marketing - SAP Marketing Cloud
From openSAP Microlearning on October 24th, 2019
In this video you will learn how an integration between SAP Marketing Cloud and SAP Commerce Cloud helps you to deliver a personalized shopping experience for your customers. You will see how the integration of both solution allows you to enrich your customers profiles with their browsing behavior and other commerce-related interactions. Based on this information Commerce Marketing then allows you to provide better, more contextual product and offer recommendations. Finally, you will also learn how the re-marketing capabilities of Commerce Marketing allow you to specifically engage with customers who have abandoned their shopping cart.
If you're looking for further information on this topic, check out the CX Works article on Integrating SAP Marketing Cloud and SAP Commerce Cloud Using SAP Cloud Platform Integration or https://www.sap.com/cxworks/article/475069014/Advanced_Analytics_for_SAP_Marketing_Cloud
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