Search for tag: "dynamic customer profiling"

Interaction Contacts & Your License - SAP Marketing Cloud

This video explains the contractual contact count, the terminology for different types of contacts and how to keep the license count in check. Please also check out this article on CX Works to find…

From  openSAP Microlearning on July 24th, 2019 16 likes 1,382 plays 9  

Understanding Contact Data Origins - SAP Marketing Cloud

You can load contacts from multiple sources to build and enrich the contact master data in SAP Marketing Cloud. To enable the data load you need to configure the data source as an origin. For…

From  openSAP Microlearning on September 6th, 2018 3 likes 1,923 plays 0  

Processing of Imported Data - SAP Marketing Cloud

Now, what's the use of understanding the processing of imported contact data in SAP Marketing Cloud? Well, you prepare your contact data upload by configuring the relevant IDs: Origin IDs for…

From  openSAP Microlearning on September 6th, 2018 3 likes 1,995 plays 0  

Data Lifecycle Management - SAP Marketing Cloud

Day by day thousands of interactions may be stored in your SAP Marketing Cloud system to support your marketing activities. As valuable as the data is at present, over time it can clog up your…

From  openSAP Microlearning on September 6th, 2018 5 likes 1,896 plays 0  

Checking the Imported Data - SAP Marketing Cloud

When you load contacts into SAP Marketing Cloud, you want to check whether your data came in as expected. In this video you will learn about the various ways you can do this in SAP Marketing Cloud. …

From  openSAP Microlearning on September 6th, 2018 0 likes 1,157 plays 0  

Predictive Studio - SAP Marketing Cloud

This video teaches you how to use the Predictive Studio to create predictive models. Predictive models use algorithms and historical data to calculate scores that give …

From  openSAP Microlearning on June 8th, 2018 2 likes 1,917 plays 0  

Score Builder - SAP Marketing Cloud

This video will show you how to effectively use the Score Builder to create and adapt scores for contacts using heuristic rules. Typically, marketing professionals use scores in Segmentation to rank…

From  openSAP Microlearning on June 8th, 2018 4 likes 2,217 plays 0  

Score Extensibility - SAP Marketing Cloud

In this video you will learn how to leverage custom fields and views in the Score Builder application. Please do not hesitate to contact us at cx-enablement@sap.com if you have any questions…

From  openSAP Microlearning on June 8th, 2018 0 likes 1,955 plays 0  

Extensibility Options - SAP Marketing Cloud

This video will show you how to extend the standard functionalities of the Consumer and Customer Profiling scenario in SAP Marketing Cloud with custom: fields and logic business objects CDS views…

From  openSAP Microlearning on June 8th, 2018 1 likes 2,110 plays 2  

Marketing Agreements - SAP Marketing Cloud

In this video you will be introduced to the marketing agreements - their use cases, underlying data model as well as configuration and extensibility options. Please do not hesitate to contact…

From  openSAP Microlearning on June 7th, 2018 3 likes 1,453 plays 0  

Business Administration Tasks and Data Import - SAP Marketing Cloud

After watching this video, you will be able to understand the data import concept and business administration tasks such as: manage interests user lists marketing attribute categories map free texts…

From  openSAP Microlearning on June 7th, 2018 2 likes 1,962 plays 0  

Interactions, Interaction Contacts and Products - SAP Marketing Cloud

Learn about the main entity types that make up the data model - interactions, interaction contacts and products in SAP Marketing Cloud. Please do not hesitate to contact us at…

From  openSAP Microlearning on June 7th, 2018 9 likes 5,006 plays 2  

Data Privacy and Marketing Permissions - SAP Marketing Cloud

Learn about the features that SAP Marketing Cloud offers to assure data privacy and the concept behind the marketing permissions. Please do not hesitate to contact us at cx-enablement@sap.com…

From  openSAP Microlearning on June 7th, 2018 2 likes 1,281 plays 0  

Dynamic Customer Profiling - SAP Marketing Cloud

This video will give you a glimpse into how SAP Marketing Cloud creates a unified customer profile across channels to give you valuable insights into customers' real-time intents. Please do…

From  openSAP Microlearning on February 22nd, 2018 6 likes 5,657 plays 0