Search for tag: "customer profiling"

Processing of Imported Data - SAP Marketing Cloud

Now, what's the use of understanding the processing of imported contact data in SAP Marketing Cloud? Well, you prepare your contact data upload by configuring the relevant IDs: Origin IDs for…

From  openSAP Microlearning 0 likes 120 plays 0  

How to Upload Data Using Data File Load App in SAP Marketing Cloud

This video will teach you how to use the new Data File Load App to upload data such as contact information and marketing permissions to the SAP Marketing Cloud. Please note, that your SAP Marketing…

From  openSAP Microlearning 0 likes 214 plays 0  

How to Create Predictive Scores and Models in Predictive Studio - SAP Marketing Cloud

In this video, you'll learn how to create, train, and publish Predictive Models in Predictive Studio - SAP Marketing Cloud. Predictive models use algorithms and historical data to calculate…

From  openSAP Microlearning 0 likes 557 plays 0  

How to Upload Data with the Data Load App - SAP Marketing Cloud

This video will teach you how to use the new Data Load App to upload data such as contact information and marketing permissions to SAP Marketing Cloud.

From  openSAP Microlearning 0 likes 1 plays 0  

[ARCHIVED] Dynamic Customer Profiling, Segmentation and Integration - SAP Marketing Cloud Release 1911

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Integrating SAP Customer Data Cloud with SAP Marketing Cloud

Please note: this video is outdated and has been archived. In order to browse up-to-date content, please go back to the main page of openSAP MicrolearningWith SAP Customer Data Cloud from Gigya and…

From  openSAP Microlearning 3 likes 591 plays 0  

Interaction Contacts & Your License - SAP Marketing Cloud

This video explains the contractual contact count, the terminology for different types of contacts and how to keep the license count in check.

From  openSAP Microlearning 16 likes 2,175 plays 9  

Planning and Configuring the Contact Data Load - SAP Marketing Cloud

Are you wondering what id origins are and how to configure them? Watch this video to get some important insights and aspects to consider when loading contact & account data into SAP Marketing…

From  openSAP Microlearning 2 likes 3,833 plays 0  

Understanding Contact Data Origins - SAP Marketing Cloud

You can load contacts from multiple sources to build and enrich the contact master data in SAP Marketing Cloud. To enable the data load you need to configure the data source as an origin. For…

From  openSAP Microlearning 3 likes 2,980 plays 0  

Processing of Imported Data - SAP Marketing Cloud

Now, what's the use of understanding the processing of imported contact data in SAP Marketing Cloud? Well, you prepare your contact data upload by configuring the relevant IDs: Origin IDs for…

From  openSAP Microlearning 4 likes 2,955 plays 0  

Data Lifecycle Management - SAP Marketing Cloud

Day by day thousands of interactions may be stored in your SAP Marketing Cloud system to support your marketing activities. As valuable as the data is at present, over time it can clog up your…

From  openSAP Microlearning 5 likes 3,650 plays 0  

Checking the Imported Data - SAP Marketing Cloud

When you load contacts into SAP Marketing Cloud, you want to check whether your data came in as expected. In this video you will learn about the various ways you can do this in SAP Marketing Cloud.

From  openSAP Microlearning 0 likes 1,373 plays 0  

How to Copy a Score in the Predictive Studio - SAP Marketing Cloud

Do you want to adjust a pre-delivered predictive score? This video shows you how to copy and configure a predictive score to meet your needs. Please do not hesitate to contact us at…

From  openSAP Microlearning 0 likes 595 plays 0  

Optimizing Target Groups with Machine Learning - SAP Marketing Cloud

Do you want to know how to find the best audience for a planned campaign. If so, check out this video! Please note that your SAP Marketing Cloud interface might look slightly different, but the…

From  openSAP Microlearning 2 likes 1,617 plays 0  

[ARCHIVED] Predictive Studio - SAP Marketing Cloud

Please note: this video is outdated and has been archived. In order to browse up-to-date content, please go back to the main page of openSAP Microlearning. This video teaches you how to use the…

From  openSAP Microlearning 2 likes 2,031 plays 0  

Score Builder - SAP Marketing Cloud

This video will show you how to effectively use the Score Builder to create and adapt scores for contacts using heuristic rules. Typically, marketing professionals use scores in Segmentation to rank…

From  openSAP Microlearning 4 likes 3,188 plays 0  

Score Extensibility - SAP Marketing Cloud

In this video, you will learn how to leverage custom fields and views in the Score Builder application.

From  openSAP Microlearning 0 likes 2,368 plays 0  

Extensibility Options - SAP Marketing Cloud

This video will show you how to extend the standard functionalities of the Consumer and Customer Profiling scenario in SAP Marketing Cloud with custom: fields and logic business objects CDS views…

From  openSAP Microlearning 1 likes 2,943 plays 2  

Products - Use and Resonance - SAP Marketing Cloud

Learn how to use the Products - Use and Resonance app to find out information on products and their rating, thus helping you to select the relevant products to …

From  openSAP Microlearning 5 likes 1,708 plays 0  

[ARCHIVED] Marketing Agreements - SAP Marketing Cloud

Please note: this video is outdated and has been archived. In order to browse up-to-date content, please go back to the main page of openSAP MicrolearningIn this video you will be introduced to the…

From  openSAP Microlearning 3 likes 1,677 plays 0