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Marketing
SAP Marketing Cloud is a cross-industry solution that enables marketing- and sales teams to understand the real-time intent of each customer and dynamically deliver individualized and relevant experiences across channels. Experts are responsible for the configuration, implementation or ongoing support of SAP Marketing Cloud. Examples: Administrators, Consultants, Architects, & Developers. A Business End User performs a wide range of tasks that allow for the optimal use of SAP Marketing Cloud and enables them to perform their everyday work. Examples: Sales Reps, Service Agent, Content Manager, & Marketeer. Pick the Role that best suits you below or choose the Video Library tab to access all videos that are relevant for SAP Marketing Cloud.
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  • Thumbnail for entry SAP Qualtrics Surveys Integration Using Actions Functionality - SAP Marketing Cloud

    03:10

    SAP Qualtrics Surveys Integration Using Actions…

    SAP Qualtrics Surveys Integration Using Actions Functionality - SAP Marketing Cloud

    From openSAP Microlearning on January 13th, 2021

    0   0 likes  | 17    17 plays  | 0  
    In this video you will find out how to collect survey responses in SAP Marketing Cloud using the Actions Functionality of Qualtrics.
  • Thumbnail for entry SAP Marketing Cloud plus Mendix

    02:57

    SAP Marketing Cloud plus Mendix

    SAP Marketing Cloud plus Mendix

    From openSAP Microlearning on December 11th, 2020

    1   1 likes  | 126    126 plays  | 0  
    Do you want to learn how to use custom apps to supplement your marketing capabilities? With Mendix, you can build simple low-code apps for dedicated use cases to extend…
  • Thumbnail for entry Contact-to-Account Relationships for Campaign Management - SAP Marketing Cloud

    02:52

    Contact-to-Account Relationships for Campaign…

    Contact-to-Account Relationships for Campaign Management - SAP Marketing Cloud

    From openSAP Microlearning on November 3rd, 2020

    0   0 likes  | 211    211 plays  | 0  
    Do your contacts have business relationships to multiple accounts? Or do they act in different capacities for the same account? Do you want to attract and engage them…
  • Thumbnail for entry SAP Qualtrics Surveys Integration - SAP Marketing Cloud

    03:51

    SAP Qualtrics Surveys Integration - SAP Marketing…

    SAP Qualtrics Surveys Integration - SAP Marketing Cloud

    From openSAP Microlearning on October 28th, 2020

    0   0 likes  | 177    177 plays  | 0  
    Do you want to know your customers' feedback, their needs, and their pain points? Try integrating SAP Qualtrics Surveys with SAP Marketing Cloud to get these…
  • Thumbnail for entry Lead- and Account-Based Marketing - SAP Marketing Cloud

    10:43

    Lead- and Account-Based Marketing - SAP Marketing…

    Lead- and Account-Based Marketing - SAP Marketing Cloud

    From openSAP Microlearning on October 7th, 2020

    0   0 likes  | 259    259 plays  | 0  
    In this video you will learn how SAP Marketing Cloud helps you to nurture and qualify demand to hand over to your Sales department. You will also see how SAP Marketing…
  • Thumbnail for entry Target Group Configuration - SAP Marketing Cloud

    10:18

    Target Group Configuration - SAP Marketing Cloud

    Target Group Configuration - SAP Marketing Cloud

    From openSAP Microlearning on June 25th, 2020

    2   2 likes  | 493    493 plays  | 0  
    In this video you will learn about target group configurations in SAP Marketing Cloud and how you can customize them to suit your needs.
  • Thumbnail for entry How to Create Multichannel Campaigns - SAP Marketing Cloud

    02:54

    How to Create Multichannel Campaigns - SAP…

    How to Create Multichannel Campaigns - SAP Marketing Cloud

    From openSAP Microlearning on May 18th, 2020

    1   1 likes  | 510    510 plays  | 2  
    In this video, you will discover how to create multichannel campaigns by leveraging the capabilities of external platforms on top of SAP Marketing Cloud.
  • Thumbnail for entry Litmus Preview in Content Studio - SAP Marketing Cloud

    08:18

    Litmus Preview in Content Studio - SAP Marketing…

    Litmus Preview in Content Studio - SAP Marketing Cloud

    From openSAP Microlearning on May 12th, 2020

    0   0 likes  | 297    297 plays  | 0  
    This tutorial shows the integration with our partner Litmus. When designing your Emails in Content Studio you can use Litmus Preview to see how your emails will be…
  • Thumbnail for entry How to Upload Data with the Data File Load App - SAP Marketing Cloud

    04:39

    How to Upload Data with the Data File Load App -…

    How to Upload Data with the Data File Load App - SAP Marketing Cloud

    From openSAP Microlearning on April 28th, 2020

    2   2 likes  | 533    533 plays  | 0  
    This video will teach you how to use the new Data File Load App to upload data such as contact information and marketing permissions to the SAP Marketing Cloud.
  • Thumbnail for entry Introduction to E-Mail Deliverability - SAP Marketing Cloud

    08:56

    Introduction to E-Mail Deliverability - SAP…

    Introduction to E-Mail Deliverability - SAP Marketing Cloud

    From openSAP Microlearning on April 15th, 2020

    6   6 likes  | 288    288 plays  | 0  
    E-mail marketing is a very effective marketing tactic and became one of the most important channels for marketing in today’s digital economy. But…
  • Thumbnail for entry Marketing Analytics - SAP Marketing Cloud

    11:27

    Marketing Analytics - SAP Marketing Cloud

    Marketing Analytics - SAP Marketing Cloud

    From openSAP Microlearning on March 27th, 2020

    4   4 likes  | 852    852 plays  | 0  
    In this video, you will learn about the marketing analytical capabilities of SAP Marketing Cloud. Marketing Analytics provides a rich set of real-time analysis tools…
  • Thumbnail for entry Introduction to SAP Analytics Cloud for SAP Marketing Cloud

    11:28

    Introduction to SAP Analytics Cloud for SAP…

    Introduction to SAP Analytics Cloud for SAP Marketing Cloud

    From openSAP Microlearning on March 24th, 2020

    5   5 likes  | 598    598 plays  | 3  
    In this video, you'll be introduced to SAP Analytics Cloud and its key features. This video shows you how you can use predefined analytics stories to examine your…
  • Thumbnail for entry Marketing Planning and Performance - SAP Marketing Cloud

    10:04

    Marketing Planning and Performance - SAP…

    Marketing Planning and Performance - SAP Marketing Cloud

    From openSAP Microlearning on February 7th, 2020

    4   4 likes  | 1,204    1,204 plays  | 0  
    This video will give you an overview of SAP Marketing Cloud's capabilities designed to empower marketing managers and experts to plan and analyze budgets, programs,…
  • Thumbnail for entry How to Access Embedded Analytics - SAP Marketing Cloud

    04:59

    How to Access Embedded Analytics - SAP Marketing…

    How to Access Embedded Analytics - SAP Marketing Cloud

    From openSAP Microlearning on February 3rd, 2020

    2   2 likes  | 549    549 plays  | 0  
    This video introduces key embedded analytic features and how to access a variety of embedded analytics stories, reports, and analytical apps in SAP Marketing Cloud.
  • Thumbnail for entry New Content Editor for Email in SAP Marketing Cloud

    19:53

    New Content Editor for Email in SAP Marketing…

    New Content Editor for Email in SAP Marketing Cloud

    From openSAP Microlearning on December 2nd, 2019

    6   6 likes  | 825    825 plays  | 0  
    This video shows the functionalities of the new Content Editor for Email in SAP Marketing Cloud. The new flexible, intuitive and modern Content Editor enables you to…
  • Thumbnail for entry Context-Driven Services & Marketing Integration - SAP Commerce Cloud

    08:19

    Context-Driven Services & Marketing…

    Context-Driven Services & Marketing Integration - SAP Commerce Cloud

    From openSAP Microlearning on November 20th, 2019

    10   10 likes  | 729    729 plays  | 2  
    This video shows you the functionalities of the integration that has been recently launched between Context-Driven Services and Marketing.
  • Thumbnail for entry Drip Campaigns - SAP Marketing Cloud

    02:08

    Drip Campaigns - SAP Marketing Cloud

    Drip Campaigns - SAP Marketing Cloud

    From openSAP Microlearning on November 20th, 2019

    2   2 likes  | 544    544 plays  | 0  
    Do you want to market your product more successfully? One way to keep customers and prospects interested in your offerings is drip campaigns.
  • Thumbnail for entry Commerce Marketing - SAP Marketing Cloud

    11:51

    Commerce Marketing - SAP Marketing Cloud

    Commerce Marketing - SAP Marketing Cloud

    From openSAP Microlearning on October 24th, 2019

    8   8 likes  | 2,688    2,688 plays  | 0  
    In this video you will learn how an integration between SAP Marketing Cloud and SAP Commerce Cloud helps you to deliver a personalized shopping experience for your…
  • Thumbnail for entry Business Roles and Categories - SAP Marketing Cloud

    13:53

    Business Roles and Categories - SAP Marketing…

    Business Roles and Categories - SAP Marketing Cloud

    From openSAP Microlearning on October 11th, 2019

    9   9 likes  | 1,514    1,514 plays  | 2  
    This video will teach you about the concept of business roles, catalogs and groups. You will learn about the permissions of the standard business roles that come with…
  • Thumbnail for entry Data Load Monitor - SAP Marketing Cloud

    03:37

    Data Load Monitor - SAP Marketing Cloud

    Data Load Monitor - SAP Marketing Cloud

    From openSAP Microlearning on August 30th, 2019

    2   2 likes  | 795    795 plays  | 0  
    In this video, you'll learn how to use Data Load Monitor to trace import warnings and errors, and how to rerun an import after resolving the root cause. If…

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