SAP Customer Data Platform
The SAP Customer Data Platform helps businesses better serve their customers by connecting many types of customer data, so as to deliver omni-channel experiences. The SAP Customer Data Platform connects customer data from a multitude of sources and organizes and presents the data so that it is easier to understand what the customer is doing, when the customer is doing it, and if applicable, why the customer behaves in a certain way. The SAP Customer Data Platform provides the tools to deliver an improved customer experience, while maintaining the customer’s rights to data privacy. Experts are responsible for the configuration, implementation or ongoing support of SAP Customer Data Platform. Examples: Administrators, Consultants, Architects, & Developers. Access the Experts Channel for a selection of playlists or choose the Video Library tab to access all videos that are relevant for SAP Customer Data Platform.
The SAP Customer Data Platform helps businesses better serve their customers by connecting many types of customer data, so as to deliver omni-channel experiences. The SAP Customer Data Platform connects customer data from a multitude of sources and organizes and presents the data so that it is easier to understand what the customer is doing, when the customer is doing it, and if applicable, why the customer behaves in a certain way. The SAP Customer Data Platform provides the tools to deliver an improved customer experience, while maintaining the customer’s rights to data privacy. Experts are responsible for the configuration, implementation or ongoing support of SAP Customer Data Platform. Examples: Administrators, Consultants, Architects, & Developers. Access the Experts Channel for a selection of playlists or choose the Video Library tab to access all videos that are relevant for SAP Customer Data Platform.
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In this video you will see Audience setup in SAP Customer Data Platform. Audiences are groups of customers based on profile attributes, segments, and activity indicators.
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In this video you will see Journeys setup in SAP Customer Data Platform. Journeys enable marketers to deliver personalized experiences to their customers.
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In this video you will see the search functionality to search customers in SAP Customer Data Platform.
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In this video you will see how to setup a SAP CIAM connector. SAP Customer Data platform offers a list of connectors to choose from.
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In this video you will see creating a processing purpose. Processing purpose is a fundamental part of the overall setup. As this is the privacy aspects of customer data,…
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In this video you will see how to setup Activity Indicators in SAP Customer Data Platform. Activity indicators are a calculated metric to gauge the performance of your…
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In this video you will see how segments are set up in SAP Customer Data Platform. Segments enable to classify customers based on attributes and activities.
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In this video you will look inside the Profile entity. The first step of setting up SAP Customer Data is to add additional fields to the data model.
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In this video you will learn the sequence of steps to configure the different sections of the overall setup for SAP Customer Data Platform. This video gives you a…
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In this demo, we show you a practical use case to demonstrate the features and functionalities of SAP Customer Data Platform, as well as take you inside the…
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In this video, we will introduce the SAP Customer Data Platform. This next generation CDP is the newest product of our Customer Data Management Solutions that allows you…