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SAP Customer Data Platform

The SAP Customer Data Platform helps businesses better serve their customers by connecting many types of customer data, so as to deliver omni-channel experiences. The SAP Customer Data Platform connects customer data from a multitude of sources and organizes and presents the data so that it is easier to understand what the customer is doing, when the customer is doing it, and if applicable, why the customer behaves in a certain way. The SAP Customer Data Platform provides the tools to deliver an improved customer experience, while maintaining the customer’s rights to data privacy. 
Experts are responsible for the configuration, implementation or ongoing support of SAP Customer Data Platform. Examples: Administrators, Consultants, Architects, & Developers. Access the Experts Channel for a selection of playlists or choose the Video Library tab to access all videos that are relevant for SAP Customer Data Platform.
…Read more Less…
  • 11 Media
  • Channels
  • Thumbnail for entry Audience Setup - SAP Customer Data Platform

    03:13

    Audience Setup - SAP Customer Data Platform

    Audience Setup - SAP Customer Data Platform

    From openSAP Microlearning

    4   4 likes  | 598    598 plays  | 0  
    In this video you will see Audience setup in SAP Customer Data Platform. Audiences are groups of customers based on profile attributes, segments, and activity indicators.
  • Thumbnail for entry Journeys Setup - SAP Customer Data Platform

    01:54

    Journeys Setup - SAP Customer Data Platform

    Journeys Setup - SAP Customer Data Platform

    From openSAP Microlearning

    2   2 likes  | 504    504 plays  | 3  
    In this video you will see Journeys setup in SAP Customer Data Platform. Journeys enable marketers to deliver personalized experiences to their customers.
  • Thumbnail for entry Customer Search - SAP Customer Data Platform

    01:28

    Customer Search - SAP Customer Data Platform

    Customer Search - SAP Customer Data Platform

    From openSAP Microlearning

    3   3 likes  | 369    369 plays  | 0  
    In this video you will see the search functionality to search customers in SAP Customer Data Platform.
  • Thumbnail for entry SAP CIAM Connector Demo - SAP Customer Data Platform

    04:46

    SAP CIAM Connector Demo - SAP Customer Data…

    SAP CIAM Connector Demo - SAP Customer Data Platform

    From openSAP Microlearning

    3   3 likes  | 696    696 plays  | 0  
    In this video you will see how to setup a SAP CIAM connector. SAP Customer Data platform offers a list of connectors to choose from.
  • Thumbnail for entry Processing Purpose Setup - SAP Customer Data Platform

    03:18

    Processing Purpose Setup - SAP Customer Data…

    Processing Purpose Setup - SAP Customer Data Platform

    From openSAP Microlearning

    2   2 likes  | 980    980 plays  | 0  
    In this video you will see creating a processing purpose. Processing purpose is a fundamental part of the overall setup. As this is the privacy aspects of customer data,…
  • Thumbnail for entry Activity Indicators Setup - SAP Customer Data

    01:54

    Activity Indicators Setup - SAP Customer Data

    Activity Indicators Setup - SAP Customer Data

    From openSAP Microlearning

    3   3 likes  | 1,000    1,000 plays  | 0  
    In this video you will see how to setup Activity Indicators in SAP Customer Data Platform. Activity indicators are a calculated metric to gauge the performance of your…
  • Thumbnail for entry Segments Setup - SAP Customer Data Platform

    01:50

    Segments Setup - SAP Customer Data Platform

    Segments Setup - SAP Customer Data Platform

    From openSAP Microlearning

    4   4 likes  | 1,079    1,079 plays  | 0  
    In this video you will see how segments are set up in SAP Customer Data Platform. Segments enable to classify customers based on attributes and activities.
  • Thumbnail for entry Customer Schema Setup - SAP Customer Data

    04:38

    Customer Schema Setup - SAP Customer Data

    Customer Schema Setup - SAP Customer Data

    From openSAP Microlearning

    4   4 likes  | 1,504    1,504 plays  | 0  
    In this video you will look inside the Profile entity. The first step of setting up SAP Customer Data is to add additional fields to the data model.
  • Thumbnail for entry Setup Overview - SAP Customer Data Platform

    04:24

    Setup Overview - SAP Customer Data Platform

    Setup Overview - SAP Customer Data Platform

    From openSAP Microlearning

    3   3 likes  | 1,379    1,379 plays  | 0  
    In this video you will learn the sequence of steps to configure the different sections of the overall setup for SAP Customer Data Platform. This video gives you a…
  • Thumbnail for entry Quick Demo for SAP Customer Data Platform

    05:10

    Quick Demo for SAP Customer Data Platform

    Quick Demo for SAP Customer Data Platform

    From openSAP Microlearning

    4   4 likes  | 4,616    4,616 plays  | 2  
    In this demo, we show you a practical use case to demonstrate the features and functionalities of SAP Customer Data Platform, as well as take you inside the…
  • Thumbnail for entry Quick Guide for SAP Customer Data Platform - SAP Customer Data

    04:56

    Quick Guide for SAP Customer Data Platform - SAP…

    Quick Guide for SAP Customer Data Platform - SAP Customer Data

    From openSAP Microlearning

    5   5 likes  | 3,271    3,271 plays  | 3  
    In this video, we will introduce the SAP Customer Data Platform. This next generation CDP is the newest product of our Customer Data Management Solutions that allows you…

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