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SAP Marketing Cloud
SAP Marketing Cloud is a cross-industry solution that enables marketing- and sales teams to understand the real-time intent of each customer and dynamically deliver individualized and relevant experiences across channels. Experts are responsible for the configuration, implementation or ongoing support of SAP Marketing Cloud. Examples: Administrators, Consultants, Architects, & Developers. A Business End User performs a wide range of tasks that allow for the optimal use of SAP Marketing Cloud and enables them to perform their everyday work. Examples: Sales Reps, Service Agent, Content Manager, & Marketeer. Pick the Role that best suits you below or choose the Video Library tab to access all videos that are relevant for SAP Marketing Cloud.
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  • 80 Media
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  • Thumbnail for entry How to Assign a Custom Business Object to a B2B Relationship Segmentation Object - SAP Marketing Cloud

    05:21

    How to Assign a Custom Business Object to a B2B…

    How to Assign a Custom Business Object to a B2B Relationship Segmentation Object - SAP Marketing Cloud

    From openSAP Microlearning

    1   1 likes  | 24    24 plays  | 0  
    In this video, you'll learn about how to enable a custom business object for a B2B relationship segmentation object and use it in segmentation.
  • Thumbnail for entry Using the Sanity Check Tile to Get Guidance on Segmentation Configuration Issues - SAP Marketing Cloud

    03:08

    Using the Sanity Check Tile to Get Guidance on…

    Using the Sanity Check Tile to Get Guidance on Segmentation Configuration Issues - SAP Marketing Cloud

    From openSAP Microlearning

    1   1 likes  | 14    14 plays  | 0  
    In this video, you'll learn about the new marketing cloud feature, Sanity Check, which helps you keep your segmentation healthy and how to use it.
  • Thumbnail for entry Creating Custom Stories in SAP Marketing Cloud

    06:41

    Creating Custom Stories in SAP Marketing Cloud

    Creating Custom Stories in SAP Marketing Cloud

    From openSAP Microlearning

    2   2 likes  | 247    247 plays  | 0  
    In this video, you’ll learn how to create custom analytics stories if the standard stories of SAP Marketing Cloud do not cover your use case.
  • Thumbnail for entry Integrating with Social Media and Google Analytics - SAP Marketing Cloud

    05:10

    Integrating with Social Media and Google…

    Integrating with Social Media and Google Analytics - SAP Marketing Cloud

    From openSAP Microlearning

    0   0 likes  | 453    453 plays  | 2  
    This video gives you an overview of the integration possibilities of SAP Marketing Cloud with social media and Google Analytics.
  • Thumbnail for entry Integrating with Other SAP Products - SAP Marketing Cloud

    11:55

    Integrating with Other SAP Products - SAP…

    Integrating with Other SAP Products - SAP Marketing Cloud

    From openSAP Microlearning

    2   2 likes  | 480    480 plays  | 0  
    This video gives you an overview of the integration possibilities of SAP Marketing Cloud with other SAP products.
  • Thumbnail for entry Marketing Analytics Extensibility -Part 4 - SAP Marketing Cloud

    05:09

    Marketing Analytics Extensibility -Part 4 - SAP…

    Marketing Analytics Extensibility -Part 4 - SAP Marketing Cloud

    From openSAP Microlearning

    0   0 likes  | 134    134 plays  | 0  
    Welcome to Part 4 of the Marketing Analytics Extensibility video series. In this video, you'll learn about data migration.
  • Thumbnail for entry Marketing Analytics Extensibility - Part 2 - SAP Marketing Cloud

    08:11

    Marketing Analytics Extensibility - Part 2 - SAP…

    Marketing Analytics Extensibility - Part 2 - SAP Marketing Cloud

    From openSAP Microlearning

    0   0 likes  | 178    178 plays  | 0  
    Welcome to Part 2 of the Marketing Analytics Extensibility video series. In this video, you'll learn how to create a “Custom Analytical Query” using…
  • Thumbnail for entry Marketing Analytics Extensibility - Part 3 - SAP Marketing Cloud

    06:51

    Marketing Analytics Extensibility - Part 3 - SAP…

    Marketing Analytics Extensibility - Part 3 - SAP Marketing Cloud

    From openSAP Microlearning

    0   0 likes  | 165    165 plays  | 0  
    Welcome to Part 3 of the Marketing Analytics Extensibility video series. In this video, you’ll learn how to create SAP Analytics Cloud models and stories…
  • Thumbnail for entry Marketing Analytics Extensibility - Part 1 - SAP Marketing Cloud

    08:00

    Marketing Analytics Extensibility - Part 1 - SAP…

    Marketing Analytics Extensibility - Part 1 - SAP Marketing Cloud

    From openSAP Microlearning

    0   0 likes  | 307    307 plays  | 0  
    Welcome to Part 1 of the Marketing Analytics Extensibility video series. In this video, you'll learn how to create “Custom CDS Views” in SAP Marketing…
  • Thumbnail for entry How to Create Predictive Scores and Models in Predictive Studio - SAP Marketing Cloud

    06:44

    How to Create Predictive Scores and Models in…

    How to Create Predictive Scores and Models in Predictive Studio - SAP Marketing Cloud

    From openSAP Microlearning

    0   0 likes  | 350    350 plays  | 0  
    In this video, you'll learn how to create, train, and publish Predictive Models in Predictive Studio - SAP Marketing Cloud. Predictive models use algorithms and…
  • Thumbnail for entry SAP Marketing Cloud Plus Mendix Part 3

    04:47

    SAP Marketing Cloud Plus Mendix Part 3

    SAP Marketing Cloud Plus Mendix Part 3

    From openSAP Microlearning

    0   0 likes  | 209    209 plays  | 0  
    This video will give you an example of how SAP Marketing Cloud standard capabilities can be enhanced with additional business processes built with Mendix, such as…
  • Thumbnail for entry SAP Marketing Cloud Plus Mendix Part 2

    04:43

    SAP Marketing Cloud Plus Mendix Part 2

    SAP Marketing Cloud Plus Mendix Part 2

    From openSAP Microlearning

    0   0 likes  | 249    249 plays  | 0  
    This video will help you learn how to build a simple end-to-end custom app to extend your marketing capabilities. It provides an example of building a low-code app with…
  • Thumbnail for entry SAP Qualtrics Surveys Integration Using Actions Functionality - SAP Marketing Cloud

    03:10

    SAP Qualtrics Surveys Integration Using Actions…

    SAP Qualtrics Surveys Integration Using Actions Functionality - SAP Marketing Cloud

    From openSAP Microlearning

    0   0 likes  | 537    537 plays  | 0  
    In this video, you will find out how to collect survey responses in SAP Marketing Cloud using the Actions Functionality of Qualtrics. Please note, that this video…
  • Thumbnail for entry SAP Marketing Cloud plus Mendix Part 1

    02:57

    SAP Marketing Cloud plus Mendix Part 1

    SAP Marketing Cloud plus Mendix Part 1

    From openSAP Microlearning

    1   1 likes  | 471    471 plays  | 0  
    Do you want to learn how to use custom apps to supplement your marketing capabilities? With Mendix, you can build simple low-code apps for dedicated use cases to extend…
  • Thumbnail for entry Contact-to-Account Relationships for Campaign Management - SAP Marketing Cloud

    02:52

    Contact-to-Account Relationships for Campaign…

    Contact-to-Account Relationships for Campaign Management - SAP Marketing Cloud

    From openSAP Microlearning

    0   0 likes  | 1,227    1,227 plays  | 0  
    Do your contacts have business relationships to multiple accounts? Or do they act in different capacities for the same account? Do you want to attract and engage them…
  • Thumbnail for entry SAP Qualtrics Surveys Integration - SAP Marketing Cloud

    03:52

    SAP Qualtrics Surveys Integration - SAP Marketing…

    SAP Qualtrics Surveys Integration - SAP Marketing Cloud

    From openSAP Microlearning

    0   0 likes  | 706    706 plays  | 0  
    Please note, that this video refers to "SAP Cloud Platform" instead of "SAP Cloud Integration". The content of the video is still valid. Do you want…
  • Thumbnail for entry Lead- and Account-Based Marketing - SAP Marketing Cloud

    10:43

    Lead- and Account-Based Marketing - SAP Marketing…

    Lead- and Account-Based Marketing - SAP Marketing Cloud

    From openSAP Microlearning

    1   1 likes  | 1,108    1,108 plays  | 0  
    In this video you will learn how SAP Marketing Cloud helps you to nurture and qualify demand to hand over to your Sales department. You will also see how SAP Marketing…
  • Thumbnail for entry Target Group Configuration - SAP Marketing Cloud

    10:18

    Target Group Configuration - SAP Marketing Cloud

    Target Group Configuration - SAP Marketing Cloud

    From openSAP Microlearning

    3   3 likes  | 1,129    1,129 plays  | 0  
    In this video you will learn about target group configurations in SAP Marketing Cloud and how you can customize them to suit your needs.
  • Thumbnail for entry How to Create Multichannel Campaigns - SAP Marketing Cloud

    02:57

    How to Create Multichannel Campaigns - SAP…

    How to Create Multichannel Campaigns - SAP Marketing Cloud

    From openSAP Microlearning

    2   2 likes  | 1,137    1,137 plays  | 4  
    In this video, you will discover how to create multichannel campaigns by leveraging the capabilities of external platforms on top of SAP Marketing Cloud. If you're…
  • Thumbnail for entry Litmus Preview in Content Studio - SAP Marketing Cloud

    08:23

    Litmus Preview in Content Studio - SAP Marketing…

    Litmus Preview in Content Studio - SAP Marketing Cloud

    From openSAP Microlearning

    0   0 likes  | 370    370 plays  | 0  
    This tutorial shows the integration with our partner Litmus. When designing your Emails in Content Studio you can use Litmus Preview to see how your emails will be…

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