SAP Marketing Cloud
SAP Marketing Cloud is a cross-industry solution that enables marketing- and sales teams to understand the real-time intent of each customer and dynamically deliver individualized and relevant experiences across channels. Experts are responsible for the configuration, implementation or ongoing support of SAP Marketing Cloud. Examples: Administrators, Consultants, Architects, & Developers. A Business End User performs a wide range of tasks that allow for the optimal use of SAP Marketing Cloud and enables them to perform their everyday work. Examples: Sales Reps, Service Agent, Content Manager, & Marketeer. Pick the Role that best suits you below or choose the Video Library tab to access all videos that are relevant for SAP Marketing Cloud.
-
In this video, you'll learn about how to enable a custom business object for a B2B relationship segmentation object and use it in segmentation.
-
In this video, you'll learn about the new marketing cloud feature, Sanity Check, which helps you keep your segmentation healthy and how to use it.
-
In this video, you’ll learn how to create custom analytics stories if the standard stories of SAP Marketing Cloud do not cover your use case.
-
This video gives you an overview of the integration possibilities of SAP Marketing Cloud with social media and Google Analytics.
-
This video gives you an overview of the integration possibilities of SAP Marketing Cloud with other SAP products.
-
Welcome to Part 4 of the Marketing Analytics Extensibility video series. In this video, you'll learn about data migration.
-
Welcome to Part 2 of the Marketing Analytics Extensibility video series. In this video, you'll learn how to create a “Custom Analytical Query” using…
-
Welcome to Part 3 of the Marketing Analytics Extensibility video series. In this video, you’ll learn how to create SAP Analytics Cloud models and stories…
-
Welcome to Part 1 of the Marketing Analytics Extensibility video series. In this video, you'll learn how to create “Custom CDS Views” in SAP Marketing…
-
In this video, you'll learn how to create, train, and publish Predictive Models in Predictive Studio - SAP Marketing Cloud. Predictive models use algorithms and…
-
This video will give you an example of how SAP Marketing Cloud standard capabilities can be enhanced with additional business processes built with Mendix, such as…
-
This video will help you learn how to build a simple end-to-end custom app to extend your marketing capabilities. It provides an example of building a low-code app with…
-
In this video, you will find out how to collect survey responses in SAP Marketing Cloud using the Actions Functionality of Qualtrics. Please note, that this video…
-
Do you want to learn how to use custom apps to supplement your marketing capabilities? With Mendix, you can build simple low-code apps for dedicated use cases to extend…
-
Do your contacts have business relationships to multiple accounts? Or do they act in different capacities for the same account? Do you want to attract and engage them…
-
Please note, that this video refers to "SAP Cloud Platform" instead of "SAP Cloud Integration". The content of the video is still valid. Do you want…
-
In this video you will learn how SAP Marketing Cloud helps you to nurture and qualify demand to hand over to your Sales department. You will also see how SAP Marketing…
-
In this video you will learn about target group configurations in SAP Marketing Cloud and how you can customize them to suit your needs.
-
In this video, you will discover how to create multichannel campaigns by leveraging the capabilities of external platforms on top of SAP Marketing Cloud. If you're…
-
This tutorial shows the integration with our partner Litmus. When designing your Emails in Content Studio you can use Litmus Preview to see how your emails will be…