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SAP Marketing Cloud
SAP Marketing Cloud is a cross-industry solution that enables marketing- and sales teams to understand the real-time intent of each customer and dynamically deliver individualized and relevant experiences across channels. Experts are responsible for the configuration, implementation or ongoing support of SAP Marketing Cloud. Examples: Administrators, Consultants, Architects, & Developers. A Business End User performs a wide range of tasks that allow for the optimal use of SAP Marketing Cloud and enables them to perform their everyday work. Examples: Sales Reps, Service Agent, Content Manager, & Marketeer. Pick the Role that best suits you below or choose the Video Library tab to access all videos that are relevant for SAP Marketing Cloud.
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  • 72 Media
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  • Thumbnail for entry Processing of Imported Data - SAP Marketing Cloud

    05:22

    Processing of Imported Data - SAP Marketing Cloud

    Processing of Imported Data - SAP Marketing Cloud

    From openSAP Microlearning

    0   0 likes  | 54    54 plays  | 0  
    Now, what's the use of understanding the processing of imported contact data in SAP Marketing Cloud? Well, you prepare your contact data upload by configuring the…
  • Thumbnail for entry How to Upload Data Using Data File Load App in SAP Marketing Cloud

    04:40

    How to Upload Data Using Data File Load App in…

    How to Upload Data Using Data File Load App in SAP Marketing Cloud

    From openSAP Microlearning

    0   0 likes  | 54    54 plays  | 0  
    This video will teach you how to use the new Data File Load App to upload data such as contact information and marketing permissions to the SAP Marketing Cloud. If…
  • Thumbnail for entry Introduction to Change Log for Campaigns - SAP Marketing Cloud

    01:18

    Introduction to Change Log for Campaigns - SAP…

    Introduction to Change Log for Campaigns - SAP Marketing Cloud

    From openSAP Microlearning

    0   0 likes  | 31    31 plays  | 0  
    In this video, we’ll introduce the new Change Log tab in the Campaigns app.
  • Thumbnail for entry Optimizing the Scheduling of Your Campaigns Using Campaign Analytics Report - SAP Marketing Cloud

    01:57

    Optimizing the Scheduling of Your Campaigns Using…

    Optimizing the Scheduling of Your Campaigns Using Campaign Analytics Report - SAP Marketing Cloud

    From openSAP Microlearning

    2   2 likes  | 68    68 plays  | 0  
    In this video, we will introduce two new operational reports available in SAP Marketing Cloud, which are the Campaign Action Execution Schedule and the Campaign Action…
  • Thumbnail for entry Health Checks and Best Practices for SAP Marketing Cloud - SAP Marketing Cloud

    02:06

    Health Checks and Best Practices for SAP…

    Health Checks and Best Practices for SAP Marketing Cloud - SAP Marketing Cloud

    From openSAP Microlearning

    1   1 likes  | 132    132 plays  | 0  
    In this video, we will be looking into the health check feature for campaigns, which are carried out on the Check Your Marketing Solution app.
  • Thumbnail for entry How to Assign a Custom Business Object to a B2B Relationship Segmentation Object - SAP Marketing Cloud

    05:21

    How to Assign a Custom Business Object to a B2B…

    How to Assign a Custom Business Object to a B2B Relationship Segmentation Object - SAP Marketing Cloud

    From openSAP Microlearning

    2   2 likes  | 160    160 plays  | 0  
    In this video, you'll learn about how to enable a custom business object for a B2B relationship segmentation object and use it in segmentation.
  • Thumbnail for entry Using the Sanity Check Tile to Get Guidance on Segmentation Configuration Issues - SAP Marketing Cloud

    03:08

    Using the Sanity Check Tile to Get Guidance on…

    Using the Sanity Check Tile to Get Guidance on Segmentation Configuration Issues - SAP Marketing Cloud

    From openSAP Microlearning

    1   1 likes  | 66    66 plays  | 0  
    In this video, you'll learn about the new marketing cloud feature, Sanity Check, which helps you keep your segmentation healthy and how to use it.
  • Thumbnail for entry Creating Custom Stories in SAP Marketing Cloud

    06:41

    Creating Custom Stories in SAP Marketing Cloud

    Creating Custom Stories in SAP Marketing Cloud

    From openSAP Microlearning

    2   2 likes  | 307    307 plays  | 0  
    In this video, you’ll learn how to create custom analytics stories if the standard stories of SAP Marketing Cloud do not cover your use case.
  • Thumbnail for entry Integrating with Social Media and Google Analytics - SAP Marketing Cloud

    05:10

    Integrating with Social Media and Google…

    Integrating with Social Media and Google Analytics - SAP Marketing Cloud

    From openSAP Microlearning

    0   0 likes  | 689    689 plays  | 2  
    This video gives you an overview of the integration possibilities of SAP Marketing Cloud with social media and Google Analytics.
  • Thumbnail for entry Integrating with Other SAP Products - SAP Marketing Cloud

    11:55

    Integrating with Other SAP Products - SAP…

    Integrating with Other SAP Products - SAP Marketing Cloud

    From openSAP Microlearning

    2   2 likes  | 750    750 plays  | 0  
    This video gives you an overview of the integration possibilities of SAP Marketing Cloud with other SAP products.
  • Thumbnail for entry Marketing Analytics Extensibility -Part 4 - SAP Marketing Cloud

    05:09

    Marketing Analytics Extensibility -Part 4 - SAP…

    Marketing Analytics Extensibility -Part 4 - SAP Marketing Cloud

    From openSAP Microlearning

    0   0 likes  | 150    150 plays  | 0  
    Welcome to Part 4 of the Marketing Analytics Extensibility video series. In this video, you'll learn about data migration.
  • Thumbnail for entry Marketing Analytics Extensibility - Part 2 - SAP Marketing Cloud

    08:11

    Marketing Analytics Extensibility - Part 2 - SAP…

    Marketing Analytics Extensibility - Part 2 - SAP Marketing Cloud

    From openSAP Microlearning

    0   0 likes  | 227    227 plays  | 0  
    Welcome to Part 2 of the Marketing Analytics Extensibility video series. In this video, you'll learn how to create a “Custom Analytical Query” using…
  • Thumbnail for entry Marketing Analytics Extensibility - Part 3 - SAP Marketing Cloud

    06:51

    Marketing Analytics Extensibility - Part 3 - SAP…

    Marketing Analytics Extensibility - Part 3 - SAP Marketing Cloud

    From openSAP Microlearning

    0   0 likes  | 191    191 plays  | 0  
    Welcome to Part 3 of the Marketing Analytics Extensibility video series. In this video, you’ll learn how to create SAP Analytics Cloud models and stories…
  • Thumbnail for entry Marketing Analytics Extensibility - Part 1 - SAP Marketing Cloud

    08:00

    Marketing Analytics Extensibility - Part 1 - SAP…

    Marketing Analytics Extensibility - Part 1 - SAP Marketing Cloud

    From openSAP Microlearning

    0   0 likes  | 366    366 plays  | 0  
    Welcome to Part 1 of the Marketing Analytics Extensibility video series. In this video, you'll learn how to create “Custom CDS Views” in SAP Marketing…
  • Thumbnail for entry How to Create Predictive Scores and Models in Predictive Studio - SAP Marketing Cloud

    06:44

    How to Create Predictive Scores and Models in…

    How to Create Predictive Scores and Models in Predictive Studio - SAP Marketing Cloud

    From openSAP Microlearning

    0   0 likes  | 450    450 plays  | 0  
    In this video, you'll learn how to create, train, and publish Predictive Models in Predictive Studio - SAP Marketing Cloud. Predictive models use algorithms and…
  • Thumbnail for entry SAP Marketing Cloud Plus Mendix Part 3

    04:47

    SAP Marketing Cloud Plus Mendix Part 3

    SAP Marketing Cloud Plus Mendix Part 3

    From openSAP Microlearning

    0   0 likes  | 239    239 plays  | 0  
    This video will give you an example of how SAP Marketing Cloud standard capabilities can be enhanced with additional business processes built with Mendix, such as…
  • Thumbnail for entry SAP Marketing Cloud Plus Mendix Part 2

    04:43

    SAP Marketing Cloud Plus Mendix Part 2

    SAP Marketing Cloud Plus Mendix Part 2

    From openSAP Microlearning

    0   0 likes  | 276    276 plays  | 0  
    This video will help you learn how to build a simple end-to-end custom app to extend your marketing capabilities. It provides an example of building a low-code app with…
  • Thumbnail for entry SAP Qualtrics Surveys Integration Using Actions Functionality - SAP Marketing Cloud

    03:10

    SAP Qualtrics Surveys Integration Using Actions…

    SAP Qualtrics Surveys Integration Using Actions Functionality - SAP Marketing Cloud

    From openSAP Microlearning

    0   0 likes  | 653    653 plays  | 0  
    In this video, you will find out how to collect survey responses in SAP Marketing Cloud using the Actions Functionality of Qualtrics. Please note, that this video…
  • Thumbnail for entry SAP Marketing Cloud plus Mendix Part 1

    02:57

    SAP Marketing Cloud plus Mendix Part 1

    SAP Marketing Cloud plus Mendix Part 1

    From openSAP Microlearning

    1   1 likes  | 528    528 plays  | 0  
    Do you want to learn how to use custom apps to supplement your marketing capabilities? With Mendix, you can build simple low-code apps for dedicated use cases to extend…
  • Thumbnail for entry Contact-to-Account Relationships for Campaign Management - SAP Marketing Cloud

    02:52

    Contact-to-Account Relationships for Campaign…

    Contact-to-Account Relationships for Campaign Management - SAP Marketing Cloud

    From openSAP Microlearning

    1   1 likes  | 1,395    1,395 plays  | 0  
    Do your contacts have business relationships to multiple accounts? Or do they act in different capacities for the same account? Do you want to attract and engage them…

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