Understanding Commerce Marketing in SAP Marketing Cloud

In this video you will learn how an integration between SAP Marketing Cloud and SAP Commerce Cloud helps you to deliver a personalized shopping experience for your customers. You will see how the integration of both solution allows you to enrich your customers profiles with their browsing behavior and other commerce-related interactions.

Based on this information Commerce Marketing then allows you to provide better, more contextual product and offer recommendations. Finally, you will also learn how the re-marketing capabilities of Commerce Marketing allow you to specifically engage with customers who have abandoned their shopping cart.