The conversion of a lead into an opportunity for an account and contact is the final stage of a lead lifecycle. The link between an opportunity and its lead is maintained to track the effectiveness of the marketing process and lead qualification process. Converting a lead to an opportunity allows you to assign a lead to a sales employee and sales team responsible for starting a sales cycle to create quotations and sales orders. In this video, you'll learn how to convert a lead to an opportunity in SAP Sales Cloud.