People across the world that are responsible for business to business operations are facing the challenge to consumerize, going from a transactional mindset to an experiential mindset. B2B companies have more pressure than ever to offer a customer experience that resembles the B2C interactions their customers experience each day.  

Join our experts from SAP and Deloitte to understand:

• What a transition from transactional to experiential looks like
• The role e-commerce plays in supporting companies to makes this shift
• How SAP Commerce Cloud can support customers in offering a great B2B experience

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