Understanding Contact Data Origins - SAP Marketing Cloud
From openSAP Microlearning on September 6th, 2018
You can load contacts from multiple sources to build and enrich the contact master data in SAP Marketing Cloud. To enable the data load you need to configure the data source as an origin. For step-by-step instructions, see this video about how to configure the data load.
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If you're looking for further information on this topic, check out the CX Works article on Set up Profiling and Match & Merge Logic for SAP Marketing Cloud.