Search for tag: "consumer and customer profiling"

Now, what's the use of understanding the processing of imported contact data in SAP Marketing Cloud? Well, you prepare your contact data upload by configuring the relevant IDs: Origin IDs for…

In this video, you'll learn how to create, train, and publish Predictive Models in Predictive Studio - SAP Marketing Cloud. Predictive models use algorithms and historical data to calculate…

This video explains the contractual contact count, the terminology for different types of contacts and how to keep the license count in check.

Are you wondering what id origins are and how to configure them? Watch this video to get some important insights and aspects to consider when loading contact & account data into SAP Marketing…

You can load contacts from multiple sources to build and enrich the contact master data in SAP Marketing Cloud. To enable the data load you need to configure the data source as an origin. For…

Day by day thousands of interactions may be stored in your SAP Marketing Cloud system to support your marketing activities. As valuable as the data is at present, over time it can clog up your…

When you load contacts into SAP Marketing Cloud, you want to check whether your data came in as expected. In this video you will learn about the various ways you can do this in SAP Marketing Cloud.

This video will show you how to effectively use the Score Builder to create and adapt scores for contacts using heuristic rules. Typically, marketing professionals use scores in Segmentation to rank…

In this video, you will learn how to leverage custom fields and views in the Score Builder application.

Learn how to use the Products - Use and Resonance app to find out information on products and their rating, thus helping you to select the relevant products to …

Learn about the main entity types that make up the data model - interactions, interaction contacts, and products in SAP Marketing Cloud.

Learn about the features that SAP Marketing Cloud offers to assure data privacy and the concept behind the marketing permissions.

This video will give you a glimpse into how SAP Marketing Cloud creates a unified customer profile across channels to give you valuable insights into customers' real-time intents.