Search for tag: "dynamiccustomerprofilingandsegmentation"

In this video, you will learn about target group configurations in SAP Marketing Cloud and how you can customize them to suit your needs.

Now, what's the use of understanding the processing of imported contact data in SAP Marketing Cloud? Well, you prepare your contact data upload by configuring the relevant IDs: Origin IDs for…

In this video, you'll learn how to use Data Load Monitor to trace import warnings and errors, and how to rerun an import after resolving the root cause.

This video explains the contractual contact count, the terminology for different types of contacts and how to keep the license count in check.

Based on the example of the Browse Contact Origin Data app, explore what Analytical List Pages can do for you. ALPs are highly configurable, interactive graphical tools for viewing and analyzing…

Do you want to know how product data is structured and loaded into SAP Marketing Cloud? In this video, you will first learn about the relation between the product hierarchy, product categories and…

Are you wondering what id origins are and how to configure them? Watch this video to get some important insights and aspects to consider when loading contact & account data into SAP Marketing…

You can load contacts from multiple sources to build and enrich the contact master data in SAP Marketing Cloud. To enable the data load you need to configure the data source as an origin. For…

Day by day thousands of interactions may be stored in your SAP Marketing Cloud system to support your marketing activities. As valuable as the data is at present, over time it can clog up your…

When you load contacts into SAP Marketing Cloud, you want to check whether your data came in as expected. In this video you will learn about the various ways you can do this in SAP Marketing Cloud.

This video will show you how to effectively use the Score Builder to create and adapt scores for contacts using heuristic rules. Typically, marketing professionals use scores in Segmentation to rank…

In this video, you will learn how to leverage custom fields and views in the Score Builder application.

Learn how to use the Products - Use and Resonance app to find out information on products and their rating, thus helping you to select the relevant products to …

Learn about the main entity types that make up the data model - interactions, interaction contacts, and products in SAP Marketing Cloud.

Learn about the features that SAP Marketing Cloud offers to assure data privacy and the concept behind the marketing permissions.

In this video you will learn about possible segmentation configurations and tools for analyzing and tracing segmentation steps in SAP Marketing Cloud. Please note, that your SAP Marketing Cloud…

In this video you will learn about the features and types of target groups in SAP Marketing Cloud. Please note that your SAP Marketing Cloud user interface may appear differently, but all functions…

Please note, that your SAP Marketing Cloud interface might look slightly different, but the overall process stays the same. Watch this video for an introduction to the segmentation terminology.

This video introduces you to the powerful segmentation tools of SAP Marketing Cloud that allow you to segment high volumes of customer data to identify audiences for marketing campaigns.

This video will give you a glimpse into how SAP Marketing Cloud creates a unified customer profile across channels to give you valuable insights into customers' real-time intents.