Search for tag: "marketing"

Explaining Lead- and Account-Based Marketing in SAP Marketing Cloud

In this video, you will learn how SAP Marketing Cloud helps you to nurture and qualify demand to hand over to your Sales department. You will also see how SAP Marketing Cloud allows you to apply a…

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Configuring Target Group in SAP Marketing Cloud

In this video, you will learn about target group configurations in SAP Marketing Cloud and how you can customize them to suit your needs.

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Explaining Marketing Analytics in SAP Marketing Cloud

In this video, you will learn about the marketing analytical capabilities of SAP Marketing Cloud. Marketing Analytics provides a rich set of real-time analysis tools that marketers can use for…

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Introducing E-Mail Deliverability in SAP Marketing Cloud

E-mail marketing is a very effective marketing tactic, becoming one of the most important channels for marketing in today’s digital economy. But it’s not easy to reach your…

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Accessing Embedded Analytics in SAP Marketing Cloud

This video introduces key embedded analytic features and how to access a variety of embedded analytics stories, reports, and analytical apps in SAP Marketing Cloud.

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Working with Digital Ads in SAP Emarsys Customer Engagement

In this video, you’ll learn more about Digital Ads based on the use case of engagement with customers who unsubscribed from emails on social channels.

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Configuring a Webhook Node in Automation Program in SAP Emarsys Customer Engagement

In this video, you learn more about the Webhook node presets and how to configure it in Automation Programs.

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Exploring the Implementation Steps in SAP Emarsys Customer Engagement

This video provides an overview of the SAP Emarsys Customer Engagement implementation key steps and topics you have to consider before the implementation starts.

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Managing SMS and MMS Campaigns in SAP Emarsys Customer Engagement

In this video, you will learn about managing your SMS and MMS campaigns in SAP Emarsys Customer Engagement.

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Creating and Using Mobile Wallet Campaigns in SAP Emarsys Customer Engagement

This video introduces the features of Mobile Wallet in SAP Emarsys Customer Engagement.

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Using Conditions in Emails in Content Studio of SAP Marketing Cloud

In this video, you’ll learn how to leverage conditions to personalize your emails.

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Creating Webhook Node Presets in SAP Emarsys Customer Engagement

In this video, you learn more about the Webhook node presets and how to create it for Automation Programs.

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Introducing the Home and Management Pages in SAP Emarsys Customer Engagement

In this video, you will learn about the Emarsys Home page and various account management features, from user management to field editor and data sources.

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Creating Web Channel Campaigns in SAP Emarsys Customer Engagement

This video shows how to use Web Channel, a powerful tool to display personalized content on your website by using SAP Emarsys database's real-time session data and historical CRM data.

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[ARCHIVED] Creating and Using Mobile Wallet Campaigns in SAP Emarsys Customer Engagement

Please note: this video is outdated and has been archived. In order to browse up-to-date content, please go back to the main page of openSAP Microlearning. This video introduces the features of…

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Working with Digital Ads in SAP Emarsys Customer Engagement

In this video, you’ll learn more about Digital Ads based on the use case of engagement with customers who unsubscribed from emails on social channels.

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SAP Marketing Cloud | What's New 2402 - Webcast

Join the Marketing Cloud What's New Webcast for 2402 with SAP Marketing Cloud Product Management. Learn about the latest developments in SAP Marketing Cloud and get first hand insights on new…

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Creating Triggered Email with Advanced VCE Features in SAP Emarsys Customer Engagement

In this video, you'll learn about the advanced features of the VCE in SAP Emarsys Customer Engagement.

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Using Previews for Your Email in SAP Marketing Cloud

Wouldn't you like to see how your e-mail is displayed to your customers and how it looks on various devices before you send it out? In this video, we’ll walk you through how to…

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Creating a Personalized Email in Content Studio in SAP Marketing Cloud

In this video, you’ll learn how to create and personalize your email in Content Studio.

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