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Learn how SAP Customer Data Platform‘s product catalog can help you to better evaluate how your customers are engaging with your brand and its products, and to improve your audiences.

In this video on SAP Customer Data Platform API Integration via Server Applications, we will configure a server application and send API calls to ingest customer data through a server application…

Data masking provides an additional layer of access control that can be applied to tables and views in the SAP HANA database. This video showcases the powerful capabilities of data masking within the…

In this video, we will configure an SAP Service Cloud Version 1 Application for Customer Data Activation. If you have not already completed the SAP Service Cloud Version 1 application setup, please…

In this video, you will get an overview of the bi-directional integration of the SAP Customer Data Platform with SAP Service Cloud Version 1. Afterward, you'll see a demo where we configure…

The energy sector is nowadays undergoing a huge structural transformation. In a couple of decades, the energy grid will operate very differently than today. There 2 important reasons for these…

Get a short introduction to the SAP Master Data Integration service, explained with an example, and explore its guiding principles.

Discover how SAP BTP leverages AI to tackle pipeline corrosion in the oil and gas industry. Learn about the challenges, the solution, and the implementation architecture. In this use case scenario,…

In this teaser we provide a quick overview for the use case, "Healthcare Waste Management​​, powered by SAP Business Technology Platform". In this use case scenario, we will dive into the…

In this teaser we provide a quick overview and promote for the use case, "AI-powered Returnable Packaging​, powered by SAP Business Technology Platform". In this use case scenario, we will…

In this video, you will learn how to monitor your data ingestions and fix any errors that might occur with the SAP Customer Data Platform Monitoring Dashboards. You can view the documentation on…

In this teaser we provide a quick overview and promote for the use case, "AI-Driven Public Urban Transport Optimization, powered by SAP Business Technology Platform". In this use case…

In this video, you will learn how SAP Customer Data Platform can bring customer context to SAP S/4 HANA business processes. You can view the documentation on the SAP Help Portal for more details:…

In this video, we’re going to create a new audience and demonstrate how it can be used to present business relevant information. You can view the documentation on the SAP Help Portal for more…

In this video, we’ll create a new action for the destination application in the Actions feature of the SAP Customer Data Platform. You can view the documentation on the SAP Help Portal for…

In this video, we’ll show you how to create a “Book Readers” segment based on the total number of BookView Activity Indicators. Before we define a new segment, we will first…

In this video, we’ll take a tour to get familiar with the layout of the Customer Data Platform console and its functionalities. You can view the documentation on the SAP Help Portal for more…

In this video, we are going to ingest Customer Data by setting up an Event in the SAP Customer Data Platform. You can view the documentation on the SAP Help Portal for more details: Configure…

In this video, we’ll walk you through the matching and merge rules feature of SAP CDP. We’re going to create a new matching rule and an attribute merge rule. You can view the…

In this video, we’re going to organize a CX Flow into a Milestone inside a new CX Journey. You can view the documentation on the SAP Help Portal for more details:CX Journeys | SAP Help Portal