In this video, you'll learn all about Customer Data Cloud’s Accounts APIs. They're the core of the Registration-as-a-Service (RaaS) platform, providing the basic building blocks of functionality. 

The API gives you complete flexibility in terms of design and maintaining full control of the server-side integration. The Accounts API provides access to the user account data stored by Customer Data Cloud. The user data stored includes Customer Data Cloud's predefined fields, social graph, and site's specific custom fields.

The Accounts APIs are supported both for client-side (Web SDK) and server side (REST API). We encourage you to use server-side APIs whenever applicable. If you'd like to get more advanced with your RaaS CIAM solution, checkout these videos!