Do your contacts have business relationships to multiple accounts? Or do they act in different capacities for the same account? Do you want to attract and engage them with personalized campaigns specific to their different roles? 

In this video, you will discover how you can benefit from Contact-to-Account Relationships for Campaign Management in SAP Marketing Cloud.

If you're looking for further information on this topic, check out the:
1. CX Works articles- Coexistence: SAP Customer Data Cloud and SAP Marketing Cloud (SMC)