Data Lifecycle Management - SAP Marketing Cloud
From openSAP Microlearning on September 6th, 2018
Day by day thousands of interactions may be stored in your SAP Marketing Cloud system to support your marketing activities. As valuable as the data is at present, over time it can clog up your system, block storage space, and obscure important Information. Watch this video on how to practice good housekeeping, and declutter your system regularly with SAP Marketing Cloud.
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If you're looking for further information on this topic, check out the CX Works articles Set up Profiling and Match & Merge Logic for SAP Marketing Cloud and Implementing Your Data Retention Policy for SAP Marketing Cloud.