Taking the Reins on Revenue - Measuring Marketing Campaign Performance - Webcast

Marketing leadership is evolving. Businesses are grappling with the CMO's role, trying to define better all that it encompasses. Some have argued that the title of Chief Marketing Officer doesn't accurately depict all marketers do. The trend will eventually resolve in CMOs shifting their title to Chief Revenue Officer. In this Webinar, we will walk through the tools and best practices that SAP Marketing Cloud offers you to take back the reins on revenue. From setting up marketing plans and budgets to measuring campaign success and output.

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