Discovering the Emarsys Automation Solutions in SAP Emarsys Customer Engagement

This video introduces Emarsys’s Automation solutions, Automation Center and Interactions, which help create omnichannel customer journeys using multiple nodes to solve marketing challenges. It demonstrates setting up an Abandoned Cart program to encourage purchases with a free shipping voucher and explains the differences between real-time Interactions and lifecycle-focused Automation Center. Additionally, it covers reporting features for monitoring and analyzing program performance.