Exploring Email Recommendations in SAP Emarsys Customer Engagement

This video introduces Predict, Emarsys's machine learning-powered recommendation engine that personalizes product suggestions for customers via email and web channels. It walks through different recommender logics, such as Mail Personal and Abandoned Cart, and demonstrates how to easily integrate these recommendations into email campaigns using the Visual Content Editor (VCE). Additionally, it covers how to track interactions and performance using the Email Recommender reporting dashboard.