Search for tag: "sap customer attribution"

Understanding the Requirements of SAP Customer Attribution - SAP Marketing Cloud

Do you want to know how to get started with SAP Customer Attribution? In this video will take a brief glance at the prerequisites to get SAP Customer Attribution up and running. Please do not…

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Optimizing Marketing Efforts with SAP Customer Attribution - SAP Marketing Cloud

In this video, you will learn how to analyze and optimize your marketing efforts using SAP Customer Attribution to increase your return on investment. Please do not hesitate to contact us at…

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Getting Started with SAP Customer Attribution - SAP Marketing Cloud

This video will give you a quick overview of how to leverage SAP Customer attribution to determine the impact of your marketing activities on your overall conversions. Please do not hesitate to…

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End-to-End Walkthrough of Multi-Touch Attribution from SAP - Presentation - #SAPCXLive

Data-driven decision-making is the future of digital marketing. Learn how multi-touch measurement using SAP software allows advertisers to make informed decisions and uncover all drivers of revenue.…

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Science of Customer Attribution - SAP Marketing Cloud - SAP Customer Attribution

A description of the science, methodology, and math behind the Customer Attribution software. Please do not hesitate to contact us at enable.cx@sap.com if you have any questions or want to send us…

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Configuration Basics - SAP Marketing Cloud - SAP Customer Attribution

This video is designed to walk users through the Customer Attribution Configuration tool. It is intended for advanced users and is not necessary to use the Customer Attribution Application. Please…

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App Navigation and Reports - SAP Marketing Cloud - SAP Customer Attribution

A brief summary of how to navigate to and in Customer Attribution and some tips on how to read the reports. Please do not hesitate to contact us at enable.cx@sap.com if you have any questions or…

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Using Customer Attribution to Optimize Media Spend - SAP Marketing Cloud - SAP Customer Attribution

In this video, you'll see a brief example of some tips and tricks to follow in order to leverage the Customer Attribution software to optimize your marketing portfolio. Please do not hesitate…

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[ARCHIVED] Campaign Extensibility - SAP Marketing Cloud

Please note: this video is outdated and has been archived. In order to browse up-to-date content, please go back to the main page of OpenSAP Microlearning. In this video you will learn about these…

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Introduction to SAP Customer Attribution Solution

SAP Customer Attribution solution, you can gain insight into the performance of every marketing touch point and immediately react to make the most of market opportunities. The solution utilizes…

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